One should first immensely love the task taken up, and then make a hard work with good preparation of subject and screenplay, then find the right choices for the roles and technical expertise. That is the right effort a film requires. All these things have happened for ‘Alemari’ Kannada cinema of BK Srinivas. A film jointly made by Harsha Enterprises and Ashwini Media Network limited is all set for March first week release.

The first copy of the film is ready and it is going before the censor board on Saturday – BK Srinivas in his last press meet related to the film invited on Mahashivarathri day for release of the trailer of the film. Earlier to it he had a spectacular audio release at Gayathri Vihar a fortnight ago.

I have spent over Rs.25 lakhs on the publicity so far. In 250 theatres via Cube and UFO trailers of two minutes and thirty seven seconds of the film will be available. 5000 kits of RJ Jamoon, autos, public places have got the ‘Alemari’ posters. A number of calls for giving the film outright have come. I have not given a single right of my film so far says BK Srinivas.

I am half happy with the first print coming and next half I will be happy with the audience response stated Santhu. The support is important at this point of time he expressed.

Music director Arjun appreciated the tremendous zeal and effort of Santhu in the first effort when he was going through the re recording of the film for last 30 days. He does not appear as debutant he complimented Santhu.

Radhika Pandit has also got the lovely response from the audio in the market and promotion activities I will be there. I am excited and nervous as release is fast nearing she said.

Nayana of reality show is in the cast of this film says BK Srinivas is paternal uncle to her. I knew this earlier I would not have taken remuneration she mentioned and said the role is very apt for her. Actor Rakesh was happy as the film connects to the youths of today.

There was another declaration from BK Srinivas – director Santhu is the permanent director of his production house.

Two minutes and 37 seconds trailer was screened at Renukamba digital theatres. Cameraman Manjunath Nayak gave the feel of another ‘Dhuniya’ of Sathya Hegde in his work.